In Germany, Generation Z respondents state that they have difficulty distinguishing advertising from content more often than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in Germany in 2023
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Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in Germany in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to online advertising by Gen Z in Germany in 2023." Chart. May 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. (2023). Attitudes to online advertising by Gen Z in Germany in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to Online Advertising by Gen Z in Germany in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista, Attitudes to online advertising by Gen Z in Germany in 2023 Statista, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany (last visited December 22, 2024)
Attitudes to online advertising by Gen Z in Germany in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
