A February 2023 survey in the United Kingdom found that over 30 percent of respondents between 16 and 24 years agreed to some extent that they had a better understanding of how advertisers might gather and use their personal information. Meanwhile, older respondents were more likely to become aware of it, with around 40 percent of each age group agreeing with the statement.
Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023, by age group
The original question was phrased by the source as follows: "To what extent do you agree/disagree with the following statement? I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."
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Nano Interactive. (April 28, 2023). Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1384688/uk-personal-data-collection-awareness-change-by-age/
Nano Interactive. "Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023, by age group." Chart. April 28, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1384688/uk-personal-data-collection-awareness-change-by-age/
Nano Interactive. (2023). Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1384688/uk-personal-data-collection-awareness-change-by-age/
Nano Interactive. "Increase in User Awareness of Personal Information Collection by Companies in The United Kingdom (Uk) as of February 2023, by Age Group." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384688/uk-personal-data-collection-awareness-change-by-age/
Nano Interactive, Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023, by age group Statista, https://www.statista.com/statistics/1384688/uk-personal-data-collection-awareness-change-by-age/ (last visited November 22, 2024)
Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384688/uk-personal-data-collection-awareness-change-by-age/
