In a 2022 conducted survey among Australian shoppers, just over half of respondents reported returning a clothing, footwear, or accessory item they had ordered online because it did not fit. The second most common reason for returning a fashion item purchased online among those surveyed was because the item did not match the description provided on the website.
Reasons for returning clothing, footwear, and accessory items ordered online among consumers in Australia in 2022
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*1,005 Australian shoppers took part in the survey, but only 420 respondents had returned online items, of which 258 had returned clothing, footwear, or accessory items.
Original survey question: which of the following reasons best explains why you returned your online purchases?
Multiple responses were possible.
Survey respondent gender breakdown:
Female (51%)
Male (49%)
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Monash University. (October 9, 2022). Reasons for returning clothing, footwear, and accessory items ordered online among consumers in Australia in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1384655/australia-reasons-for-returning-fashion-items-ordered-online/
Monash University. "Reasons for returning clothing, footwear, and accessory items ordered online among consumers in Australia in 2022 ." Chart. October 9, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1384655/australia-reasons-for-returning-fashion-items-ordered-online/
Monash University. (2022). Reasons for returning clothing, footwear, and accessory items ordered online among consumers in Australia in 2022 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1384655/australia-reasons-for-returning-fashion-items-ordered-online/
Monash University. "Reasons for Returning Clothing, Footwear, and Accessory Items Ordered Online among Consumers in Australia in 2022 ." Statista, Statista Inc., 9 Oct 2022, https://www.statista.com/statistics/1384655/australia-reasons-for-returning-fashion-items-ordered-online/
Monash University, Reasons for returning clothing, footwear, and accessory items ordered online among consumers in Australia in 2022 Statista, https://www.statista.com/statistics/1384655/australia-reasons-for-returning-fashion-items-ordered-online/ (last visited August 25, 2024)
Reasons for returning clothing, footwear, and accessory items ordered online among consumers in Australia in 2022 [Graph], Monash University, October 9, 2022. [Online]. Available: https://www.statista.com/statistics/1384655/australia-reasons-for-returning-fashion-items-ordered-online/