As of early 2023, nearly 40 percent of millennials in Ireland said they would do most of their shopping online if they could choose freely, making them the leading demographic in favor of buying on the web. At around 40 percent each, Gen X consumers and baby boomers leaned more towards shopping in physical stores.
Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by generation
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (May 12, 2023). Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1384652/mostly-online-vs-offline-shopping-ireland-generation/
Klarna. "Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by generation." Chart. May 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1384652/mostly-online-vs-offline-shopping-ireland-generation/
Klarna. (2023). Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1384652/mostly-online-vs-offline-shopping-ireland-generation/
Klarna. "Share of Consumers That Would Prefer to Shop Mostly Online/In-store in Ireland in 2023, by Generation." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/1384652/mostly-online-vs-offline-shopping-ireland-generation/
Klarna, Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by generation Statista, https://www.statista.com/statistics/1384652/mostly-online-vs-offline-shopping-ireland-generation/ (last visited December 22, 2024)
Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by generation [Graph], Klarna, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/1384652/mostly-online-vs-offline-shopping-ireland-generation/
