As of January 2024, yearly subscription apps presented higher retention among users. Approximately 28 percent paid subscribers of apps that presented a yearly renewal model. In comparison, approximately 12 percent of the subscribers of apps presenting a monthly renewal model were retained after one year. The weekly subscription model presented the lowest amount of users retained after one year, approximately 3.5 percent.
Share of mobile app users retained after one year as of January 2024, by subscription renewal model
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Share of mobile app users retained after one year as of January 2024, by subscription renewal model
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RevenueCat, Inc.. (January 17, 2023). Share of mobile app users retained after one year as of January 2024, by subscription renewal model [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc.. "Share of mobile app users retained after one year as of January 2024, by subscription renewal model." Chart. January 17, 2023. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc.. (2023). Share of mobile app users retained after one year as of January 2024, by subscription renewal model. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc.. "Share of Mobile App Users Retained after One Year as of January 2024, by Subscription Renewal Model." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc., Share of mobile app users retained after one year as of January 2024, by subscription renewal model Statista, https://www.statista.com/statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/ (last visited May 06, 2025)
Share of mobile app users retained after one year as of January 2024, by subscription renewal model [Graph], RevenueCat, Inc., January 17, 2023. [Online]. Available: https://www.statista.com/statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
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