As of January 2024, approximately 30 percent of mobile apps offering their services via paid subscriptions did not present a free trial monetization strategy. In comparison, 49 percent of the examined mobile apps operating on subscriptions utilized a mixed model, offering free trials for some of their products but not all of them, or for limited periods of time.
Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024
30,000 mobile subscirption apps using the source's in-app subscription SDK, wider industy metrics may vary
Supplementary notes
The source does not provide an exact survey date. The date provided is the publication date.
The source defines the strategies as follow:
"Always Trial Strategy: Apps that always provide trials across products. Sometimes Trial Strategy: Apps that offer trials intermittently or for select products only."
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RevenueCat, Inc.. (January 17, 2024). Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc.. "Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024." Chart. January 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc.. (2024). Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc.. "Approach to Free Trial Periods among Mobile Paid Subscription Apps Worldwide as of January 2024." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1384560/subscription-apps-free-trial-strategy/
RevenueCat, Inc., Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024 Statista, https://www.statista.com/statistics/1384560/subscription-apps-free-trial-strategy/ (last visited December 21, 2024)
Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024 [Graph], RevenueCat, Inc., January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1384560/subscription-apps-free-trial-strategy/
