As of January 2024, 44 percent of all mobile paid subscription apps operated with a free trial of the duration of less than four days. Approximately half of mobile apps reported offering a trial periods between five and nine days, before asking users to pay for their services. In comparison, only 4.5 percent of the examined apps reported to offer a free trial of 17 to 32 days.
Duration of free trial periods offered by mobile paid subscription apps worldwide as of January 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
RevenueCat, Inc.. (January 17, 2024). Duration of free trial periods offered by mobile paid subscription apps worldwide as of January 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1384553/app-subscriptions-trial-period-duration/
RevenueCat, Inc.. "Duration of free trial periods offered by mobile paid subscription apps worldwide as of January 2024." Chart. January 17, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1384553/app-subscriptions-trial-period-duration/
RevenueCat, Inc.. (2024). Duration of free trial periods offered by mobile paid subscription apps worldwide as of January 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1384553/app-subscriptions-trial-period-duration/
RevenueCat, Inc.. "Duration of Free Trial Periods Offered by Mobile Paid Subscription Apps Worldwide as of January 2024." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1384553/app-subscriptions-trial-period-duration/
RevenueCat, Inc., Duration of free trial periods offered by mobile paid subscription apps worldwide as of January 2024 Statista, https://www.statista.com/statistics/1384553/app-subscriptions-trial-period-duration/ (last visited November 21, 2024)
Duration of free trial periods offered by mobile paid subscription apps worldwide as of January 2024 [Graph], RevenueCat, Inc., January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1384553/app-subscriptions-trial-period-duration/
