As of early 2023, men and women in Ireland had similar preferences when it came to shopping channels. Around a third of male and female consumers surveyed said they would prefer to shop mostly online for goods and services, given the choice.
Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by gender
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Klarna. (May 12, 2023). Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1384537/mostly-online-vs-offline-shopping-ireland-gender/
Klarna. "Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by gender." Chart. May 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1384537/mostly-online-vs-offline-shopping-ireland-gender/
Klarna. (2023). Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1384537/mostly-online-vs-offline-shopping-ireland-gender/
Klarna. "Share of Consumers That Would Prefer to Shop Mostly Online/In-store in Ireland in 2023, by Gender." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/1384537/mostly-online-vs-offline-shopping-ireland-gender/
Klarna, Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by gender Statista, https://www.statista.com/statistics/1384537/mostly-online-vs-offline-shopping-ireland-gender/ (last visited December 22, 2024)
Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by gender [Graph], Klarna, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/1384537/mostly-online-vs-offline-shopping-ireland-gender/
