Shopping channel preference among UK millennials & Gen Z for groceries 2023
apparel and footwear), that preference does not apply to the same extent for groceries. In 2023, about 50 percent of Gen Z and just over 40 percent of millennials said they would prefer to shop mostly in-store for groceries, given the option.
Although many young consumers in the United Kingdom prefer to shop online for several kinds of products (e.g., for