An early 2023 survey conducted in the U.S. found that more people preferred ad-supported over ad-free video streaming services, with 61 percent of respondents stating to prefer advertising-based platforms. Whilst 60 to 69-year-olds were most likely to use AVOD services, the typical ad-free consumer was 18 to 29 years.
Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group
Characteristic
Ad-supported
Ad-free
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DeepIntent. (May 11, 2023). Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent. "Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group." Chart. May 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent. (2023). Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent. "Preference of Ad-supported Vs. Ad-free Video Streaming Services in The United States as of March 2023, by Age Group." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent, Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group Statista, https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/ (last visited July 22, 2024)
Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group [Graph], DeepIntent, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/