In a survey conducted in New Zealand in February 2024, around 70 percent of shoppers browsing online before visiting a store did so to compare items and prices between different stores. Around 60 percent of shoppers surveyed browsing in-store before purchasing online did so to try out the products in real life.
Reasons for growth in omnichannel activities of online shoppers in New Zealand in 2024
Characteristic
Shoppers who browse online and purchase in-store
Shoppers who browse in-store and purchase online
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NZ Post. (May 15, 2024). Reasons for growth in omnichannel activities of online shoppers in New Zealand in 2024 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1384455/new-zealand-reasons-for-growth-in-omnichannel-activities-of-online-shoppers/
NZ Post. "Reasons for growth in omnichannel activities of online shoppers in New Zealand in 2024." Chart. May 15, 2024. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1384455/new-zealand-reasons-for-growth-in-omnichannel-activities-of-online-shoppers/
NZ Post. (2024). Reasons for growth in omnichannel activities of online shoppers in New Zealand in 2024. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1384455/new-zealand-reasons-for-growth-in-omnichannel-activities-of-online-shoppers/
NZ Post. "Reasons for Growth in Omnichannel Activities of Online Shoppers in New Zealand in 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1384455/new-zealand-reasons-for-growth-in-omnichannel-activities-of-online-shoppers/
NZ Post, Reasons for growth in omnichannel activities of online shoppers in New Zealand in 2024 Statista, https://www.statista.com/statistics/1384455/new-zealand-reasons-for-growth-in-omnichannel-activities-of-online-shoppers/ (last visited July 23, 2024)
Reasons for growth in omnichannel activities of online shoppers in New Zealand in 2024 [Graph], NZ Post, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1384455/new-zealand-reasons-for-growth-in-omnichannel-activities-of-online-shoppers/