Reasons for growth in omnichannel activities of online shoppers New Zealand 2024

Published by Statista Research Department, Jun 6, 2024

In a survey conducted in New Zealand in February 2024, around 70 percent of shoppers browsing online before visiting a store did so to compare items and prices between different stores. Around 60 percent of shoppers surveyed browsing in-store before purchasing online did so to try out the products in real life. 

Reasons for growth in omnichannel activities of online shoppers in New Zealand in 2024

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Release date

May 2024

Region

New Zealand

Survey time period

February 2024

Number of respondents

600 respondents

Age group

18 years and older

Special properties

respondents are shoppers with varying frequencies of online shopping, excluding those who do not shop online regularly

Method of interview

Online survey

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Statistics on " E-commerce in New Zealand "

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Overview

6

Online retailing segments

8

Online marketplaces

4

Consumer behavior

8

Digital payments

4

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Topics

E-commerce in New ZealandE-commerce worldwideE-commerce in the Asia-Pacific regionE-commerce in AustraliaDigital payments in Australia
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