In 2023, more than 40 percent of millennials in the United Kingdom (UK) said they would prefer to buy children's products online, given the freedom to choose. Only just over 15 percent of millennial consumers had a preference for buying kids' products in physical stores.
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United Kingdom (UK) in 2023
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Klarna. (May 12, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1384414/mostly-online-vs-offline-shopping-children-products-uk/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United Kingdom (UK) in 2023." Chart. May 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1384414/mostly-online-vs-offline-shopping-children-products-uk/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1384414/mostly-online-vs-offline-shopping-children-products-uk/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Children's Products in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/1384414/mostly-online-vs-offline-shopping-children-products-uk/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1384414/mostly-online-vs-offline-shopping-children-products-uk/ (last visited December 21, 2024)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United Kingdom (UK) in 2023 [Graph], Klarna, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/1384414/mostly-online-vs-offline-shopping-children-products-uk/
