The Tesla marque was ranked as the world's most valuable car brand in 2024, with a brand value of roughly 71.9 billion U.S. dollars. Toyota, 2020's leader, is now the runner-up, followed by BMW.
Tesla stays in the lead
Tesla had been steadily climbing up the world's most valuable car brands ranking, reaching the top in 2021. Tesla, Inc., founded in 2003 as Tesla Motors, is a North American electric vehicle and clean energy automaker based in Palo Alto, California. Its revenue in the 2023 fiscal year reached nearly 96.8 billion U.S. dollars, and the Tesla Model Y was the best-selling plug-in electric vehicle model worldwide in that same year.
Other valuable car brands worldwide
Toyota, the runner-up, is a subdivision of the Toyota Motor Company, founded in the late 1930s. The Japanese manufacturer is one of the largest companies in the global automotive industry and is active in various segments, including SUVs and crossovers, trucks, and motorcycles. Automotive brands such as BMW and Mercedes-Benz also made the list of the most valuable car brands worldwide. Germany's Mercedes-Benz Group assembles luxury and crossover automobiles, and split from Daimler Truck in 2021.
Most valuable brands within the automotive sector worldwide as of 2024, by brand value
(in billion U.S. dollars)
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Most valuable brands within the automotive sector worldwide as of 2024, by brand value
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Kantar. (June 12, 2024). Most valuable brands within the automotive sector worldwide as of 2024, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar. "Most valuable brands within the automotive sector worldwide as of 2024, by brand value (in billion U.S. dollars)." Chart. June 12, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar. (2024). Most valuable brands within the automotive sector worldwide as of 2024, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar. "Most Valuable Brands within The Automotive Sector Worldwide as of 2024, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar, Most valuable brands within the automotive sector worldwide as of 2024, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/ (last visited April 21, 2025)
Most valuable brands within the automotive sector worldwide as of 2024, by brand value (in billion U.S. dollars) [Graph], Kantar, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
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