A February 2023 survey in the United Kingdom (UK) found that over 20 percent of respondents strongly agreed with the statement that their awareness of how their personal information might have been gathered and used by advertisers in the past three years had increased. A further 40 percent said their understanding of companies' data collection process had increased somewhat.
Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023
The original question was phrased by the source as follows: "To what extent do you agree/disagree with the following statement? I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."
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Nano Interactive. (April 28, 2023). Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1384379/uk-personal-data-collection-awareness-change/
Nano Interactive. "Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023." Chart. April 28, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1384379/uk-personal-data-collection-awareness-change/
Nano Interactive. (2023). Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1384379/uk-personal-data-collection-awareness-change/
Nano Interactive. "Increase in User Awareness of Personal Information Collection by Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384379/uk-personal-data-collection-awareness-change/
Nano Interactive, Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1384379/uk-personal-data-collection-awareness-change/ (last visited December 23, 2024)
Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384379/uk-personal-data-collection-awareness-change/
