Consumers interested in shopping on the metaverse in France 2022, by generation
A survey carried out in France in 2022 showed that Gen Z consumers were the most interested in shopping on the metaverse, with 66 percent of them willing to purchase on the virtual environment. In turn, only 32 percent of Baby Boomers had the same opinion. In France, shopping on the metaverse appealed to 58 percent of Millennials.
