Artificial intelligence (AI) has endless potential to enhance personalization in the online shopping experience. However, a 2023 survey carried out in twelve countries around the globe indicated that not all consumers are comfortable with this type of AI use. Some 43 percent of Baby Boomers did not wish for AI personalization of their customer journey. In turn, only 15 percent of French Gen Z shoppers had the same opinion.
Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation
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Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation
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Comarketing-News. (May 4, 2023). Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation [Graph]. In Statista. Retrieved April 07, 2025, from https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News. "Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation." Chart. May 4, 2023. Statista. Accessed April 07, 2025. https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News. (2023). Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation. Statista. Statista Inc.. Accessed: April 07, 2025. https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News. "Share of Online Shoppers Not Comfortable with Artificial Intelligence (Ai) Use for Personalization in 2023, by Generation." Statista, Statista Inc., 4 May 2023, https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News, Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation Statista, https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/ (last visited April 07, 2025)
Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation [Graph], Comarketing-News, May 4, 2023. [Online]. Available: https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
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