France: platforms brands invest in to exploit customer data 2022| Statista

About six in ten French companies invested in platform systems to benefit from customer data, a survey from 2022 revealed. Approximately 59 percent of surveyed B2C professionals stated their companies invested in customer data platforms, while customer relationship management systems (CRM) were slightly less relevant, with 57 percent of answers.

Platform systems B2C brands invest in to exploit customer data in France in 2022

Characteristic	Share of respondents
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Release date

May 2023

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Region

France

Survey time period

2022

Number of respondents

4,700* B2C managers

Supplementary notes

For this statistic date of release is date of access.
Date of survey was not specified by the source *The survey was carried out worldwide among 4,700 B2C professionals operating in different sectors.

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