About six in ten French companies invested in platform systems to benefit from customer data, a survey from 2022 revealed. Approximately 59 percent of surveyed B2C professionals stated their companies invested in customer data platforms, while customer relationship management systems (CRM) were slightly less relevant, with 57 percent of answers.
Platform systems B2C brands invest in to exploit customer data in France in 2022
For this statistic date of release is date of access. Date of survey was not specified by the source
*The survey was carried out worldwide among 4,700 B2C professionals operating in different sectors.
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Twilio. (May 14, 2023). Platform systems B2C brands invest in to exploit customer data in France in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio. "Platform systems B2C brands invest in to exploit customer data in France in 2022." Chart. May 14, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio. (2023). Platform systems B2C brands invest in to exploit customer data in France in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio. "Platform Systems B2c Brands Invest in to Exploit Customer Data in France in 2022." Statista, Statista Inc., 14 May 2023, https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
Twilio, Platform systems B2C brands invest in to exploit customer data in France in 2022 Statista, https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/ (last visited December 30, 2024)
Platform systems B2C brands invest in to exploit customer data in France in 2022 [Graph], Twilio, May 14, 2023. [Online]. Available: https://www.statista.com/statistics/1384313/platforms-brands-invest-in-to-exploit-customer-data-france/
