Type of data used to personalize B2B digital experience in Europe 2022

Published by Daniela Coppola, Apr 17, 2025
Personalization is a trend in business-to-business (B2B) e-commerce and digital content, too. In 2022, B2B organizations used different types of personal data to enhance and tailor customer experience for buyers. According to a survey, job role or persona was the most used type of data (37 percent), followed by key account segment and engagement history (both at 36 percent).

Type of data used to personalize B2B digital experience in Europe in 2022

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Showing entries 1 to 11 (11 entries in total)
Statistic: Type of data used to personalize B2B digital experience in Europe in 2022

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Release date

December 2022

Region

France

Survey time period

June and July 2022

Number of respondents

863 respondents

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Statistics on " B2B e-commerce in Europe "

Other statistics that may interest you B2B e-commerce in Europe

Overview

4

United Kingdom

4

Italy and Germany

6

Nordics

7

France and Benelux

6

Other EU countries

4

Trends

3

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