According to a survey carried out in France in 2023, the most wanted e-commerce innovation amongst consumers regardless of gender was enhanced frictionless payment methods, an innovation which appealed to 57 percent of men and 55 percent of women. In turn, voice assistants were the least appreciated services among French online consumers.
Share of shoppers wishing for selected e-commerce innovations in France in the 1st quarter 2023, by gender
17,218 consumers participated to the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, and Spain.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (April 1, 2023). Share of shoppers wishing for selected e-commerce innovations in France in the 1st quarter 2023, by gender [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1384303/most-wanted-e-commerce-innovations-by-gender-france/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in France in the 1st quarter 2023, by gender." Chart. April 1, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1384303/most-wanted-e-commerce-innovations-by-gender-france/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in France in the 1st quarter 2023, by gender. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1384303/most-wanted-e-commerce-innovations-by-gender-france/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in France in The 1st Quarter 2023, by Gender." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1384303/most-wanted-e-commerce-innovations-by-gender-france/
Klarna, Share of shoppers wishing for selected e-commerce innovations in France in the 1st quarter 2023, by gender Statista, https://www.statista.com/statistics/1384303/most-wanted-e-commerce-innovations-by-gender-france/ (last visited March 13, 2025)
Share of shoppers wishing for selected e-commerce innovations in France in the 1st quarter 2023, by gender [Graph], Klarna, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1384303/most-wanted-e-commerce-innovations-by-gender-france/
