A February 2023 survey in the United Kingdom (UK) found that nearly 63 percent of respondents 55 years and older used private browsing methods to protect their personal information from scammers and cybercriminals. Additionally, approximately 58 percent of those between 35 and 44 years stated the same. The second-most common motivation for browsing privately was stopping advertisers from tracking their online activity. Meanwhile, over 29 percent of respondents between 16 and 24 years said they would like to keep what the websites they visit confidential.
Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by age group
nationally representative; respondents who use private browsing methods
Supplementary notes
The original question was phrased by the source as follows:"Why do you use these private browsing methods to protect your private / personal information online? (Tick all that apply)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nano Interactive. (April 28, 2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1384239/uk-reasons-private-browsing-by-age/
Nano Interactive. "Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by age group." Chart. April 28, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1384239/uk-reasons-private-browsing-by-age/
Nano Interactive. (2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1384239/uk-reasons-private-browsing-by-age/
Nano Interactive. "Primary Motivation for Using Private Browsing Methods in The United Kingdom (Uk) as of February 2023, by Age Group." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384239/uk-reasons-private-browsing-by-age/
Nano Interactive, Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by age group Statista, https://www.statista.com/statistics/1384239/uk-reasons-private-browsing-by-age/ (last visited November 22, 2024)
Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384239/uk-reasons-private-browsing-by-age/
