A February 2023 survey in the United Kingdom (UK) found that nearly 60 percent of male respondents 16 years and older used private browsing methods to protect their personal information from scammers and cybercriminals. Another 41.1 percent said they wanted to stop advertisers from tracking their online activity. Among the female population in the UK, almost 58 percent were motivated to protect their personal data from third parties.
Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by gender
nationally representative; respondents who use private browsing methods
Supplementary notes
The original question was phrased by the source as follows:"Why do you use these private browsing methods to protect your private / personal information online? (Tick all that apply)"
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Nano Interactive. (April 28, 2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1384231/uk-reasons-private-browsing-by-gender/
Nano Interactive. "Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by gender." Chart. April 28, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1384231/uk-reasons-private-browsing-by-gender/
Nano Interactive. (2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1384231/uk-reasons-private-browsing-by-gender/
Nano Interactive. "Primary Motivation for Using Private Browsing Methods in The United Kingdom (Uk) as of February 2023, by Gender." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384231/uk-reasons-private-browsing-by-gender/
Nano Interactive, Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by gender Statista, https://www.statista.com/statistics/1384231/uk-reasons-private-browsing-by-gender/ (last visited December 30, 2024)
Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023, by gender [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384231/uk-reasons-private-browsing-by-gender/
