A February 2023 survey in the United Kingdom (UK) found that almost six in ten individuals aged 16 years and older used private browsing methods to protect their personal information from scammers and cybercriminals. Another 40 percent said they wanted to stop advertisers from tracking their online activity.
Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023
Frequency
Share of respondents
I want to protect my personal information from scammers/criminals
58.34%
I want to stop advertisers tracking me across the internet
40.01%
No particular reason(s)
18.77%
I am looking at sites I do not want others to know about
nationally representative; respondents who use private browsing methods
Supplementary notes
The original question was phrased by the source as follows:"Why do you use these private browsing methods to protect your private / personal information online? (Tick all that apply)"
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Nano Interactive. (April 28, 2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1384224/uk-reasons-private-browsing/
Nano Interactive. "Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023." Chart. April 28, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1384224/uk-reasons-private-browsing/
Nano Interactive. (2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1384224/uk-reasons-private-browsing/
Nano Interactive. "Primary Motivation for Using Private Browsing Methods in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384224/uk-reasons-private-browsing/
Nano Interactive, Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1384224/uk-reasons-private-browsing/ (last visited December 18, 2024)
Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384224/uk-reasons-private-browsing/
