Number of reviews of best-selling beauty & personal care products on Amazon 2024

Published by Statista Research Department, Aug 23, 2024

In the second quarter of 2024, the most reviewed product among the top ten best-selling beauty and personal care items on Amazon was the Essence Lash Princess False Lash Effect Mascara. The mascara was clearly a crowd favorite, with around 337,000 Amazon reviews. The second-highest number of reviews belonged to the Mighty Patch Original Pimple Patch by Hero Cosmetics, with about 146,000 reviews.

Best-selling beauty and personal care products on Amazon in 2nd quarter 2024, by number of reviews (in thousands)

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Release date

July 2024

Region

Worldwide

Survey time period

Q2 2024

Special properties

top ten best-selling beauty items on Amazon sorted by highest reviews

Supplementary notes

Figures have been rounded.

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