Share of businesses making online sales via own website or apps in Turkey 2016-2023
The share of enterprises making e-commerce sales via their own website or mobile applications in Turkey fluctuated over the observed years. The lowest share of enterprises selling goods or services on their own websites or apps was recorded in 2021 at 59 percent. In 2023, the figures decreased to a second-lowest value, which was 59.1 percent. At the same time, the share of companies making online sales via marketplace websites or apps increased significantly.