Omnichannel activities of online shoppers New Zealand 2024

Published by Statista Research Department, Jun 6, 2024

In a survey conducted in New Zealand in February 2024, the top omnichannel activity of online shoppers was browsing for products online and then purchasing in-store, with over two-thirds of respondents doing so. Around 42 percent of those surveyed also indicated that they browsed for or purchased items on their mobile while in-store.

Omnichannel activities of online shoppers in New Zealand as of February 2024

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Release date

May 2024

Region

New Zealand

Survey time period

February 2024

Number of respondents

600 respondents

Age group

18 years and older

Special properties

respondents are shoppers with varying frequencies of online shopping, excluding those who do not shop online regularly

Method of interview

Online survey

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Overview

6

Online retailing segments

8

Online marketplaces

4

Consumer behavior

8

Digital payments

4

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Topics

E-commerce in New ZealandE-commerce worldwideE-commerce in the Asia-Pacific regionE-commerce in AustraliaDigital payments in Australia
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