Most relevant social networks for cost of living crisis in the UK 2023

The inflation rate in United Kingdom reached a 41-year record high in October 2022. High energy bills, soaring food costs, and various other issues have caused the UK inflation rates to remain in double-digits ever since September last year. This has forced people to look for new ways to deal with the ongoing cost of living crisis, and social media seems to be one of them. Which social media platforms have the most relevant content for consumers to deal with the ongoing situation? According to a survey by We Are Social and Statista Q, around 57 percent of UK TikTok users find helpful content there. Claiming the joint second spot on this list are YouTube and Facebook. Instagram comes on number five on this list, as 41 percent of Instagram users find helpful content there to deal with this crisis.