In 2023, Booking Holdings generated over one billion U.S. dollars in advertising-related revenue. According to the company's annual SEC filing, the figure includes revenues generated by its subsidiary OpenTable for reservation services and subscription fees for restaurant management services as well as revenues generated by its other subsidiary Kayak for sending referrals to online travel companies and travel service providers and for advertising placements on its platforms.
Advertising revenue of Booking Holdings worldwide from 2018 to 2023
(in billion U.S. dollars)
Characteristic
Revenue in billion U.S. dollars
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Booking Holdings. (February 22, 2024). Advertising revenue of Booking Holdings worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1384153/booking-holdings-ad-revenue/
Booking Holdings. "Advertising revenue of Booking Holdings worldwide from 2018 to 2023 (in billion U.S. dollars)." Chart. February 22, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1384153/booking-holdings-ad-revenue/
Booking Holdings. (2024). Advertising revenue of Booking Holdings worldwide from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1384153/booking-holdings-ad-revenue/
Booking Holdings. "Advertising Revenue of Booking Holdings Worldwide from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1384153/booking-holdings-ad-revenue/
Booking Holdings, Advertising revenue of Booking Holdings worldwide from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1384153/booking-holdings-ad-revenue/ (last visited July 22, 2024)
Advertising revenue of Booking Holdings worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph], Booking Holdings, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1384153/booking-holdings-ad-revenue/