According to a February 2023 survey in the United Kingdom (UK), around 23 percent of respondents between 45 and 54 said they reject cookies on websites daily. Meanwhile, over a quarter of those between 35 and 44 stated having never done that. According to the survey results, younger groups were less likely to dismiss website cookies.
Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023, by age group
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Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023, by age group
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The original question was phrased by the source as follows:"How often, if at all, do you use the following methods (rejecting cookies on websites) to protect your private / personal information online?"
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Nano Interactive. (April 28, 2023). Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023, by age group [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1384146/uk-frequency-cookies-reject-by-age/
Nano Interactive. "Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023, by age group." Chart. April 28, 2023. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1384146/uk-frequency-cookies-reject-by-age/
Nano Interactive. (2023). Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023, by age group. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1384146/uk-frequency-cookies-reject-by-age/
Nano Interactive. "Frequency of Rejecting Cookies on Websites in The United Kingdom (Uk) as of February 2023, by Age Group." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384146/uk-frequency-cookies-reject-by-age/
Nano Interactive, Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023, by age group Statista, https://www.statista.com/statistics/1384146/uk-frequency-cookies-reject-by-age/ (last visited April 27, 2025)
Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384146/uk-frequency-cookies-reject-by-age/
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