In 2022, nearly 80 percent of millennials said they were driven to buy a product because it was a trusted brand name. At roughly 60 percent, baby boomers were the least likely generation to be convinced to purchase an item for that reason.
Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation
* This figure reflects the total number of survey respondents which includes respondents from the United States and Canada. The total for the United States specifically was not provided by the source.
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Sponsorpulse. (March 30, 2023). Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse. "Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation." Chart. March 30, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse. (2023). Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse. "Consumers Who Buy Products from a Particular Brand Because It Is a Brand They Trust in The United States in 2022, by Generation." Statista, Statista Inc., 30 Mar 2023, https://www.statista.com/statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse, Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/ (last visited December 24, 2024)
Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation [Graph], Sponsorpulse, March 30, 2023. [Online]. Available: https://www.statista.com/statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
