As of April 2023, the highest-paid digital marketing skill in Nigeria was search engine optimization. The average salary for a search engine marketing expert was approximately 2.75 million Nigerian naira per year. Digital marketing automation came second. The average salary for a specialist in that field was 2.7 million naira.
Average annual salary of the highest-paid digital marketing skills in Nigeria as of April 2023
(in 1,000 Nigerian naira)
Characteristic
Salary in thousand Nigerian naira
Search engine optimization
2,750
Digital marketing automation
2,671.07
Brand storytelling
2,400
Search engine marketing
1,800
UI/UX design
1,500
Website design
1,500
Web data analytics
1,453.45
Content writing
827.47
Email marketing
720
Social media marketing
600
Created with Highcharts 7.2.2Salary in thousand Nigerian naira2,7502,7502,671.072,671.072,4002,4001,8001,8001,5001,5001,5001,5001,453.451,453.45827.47827.47720720600600Search engine optimizationDigital marketing automationBrand storytellingSearch engine marketingUI/UX designWebsite designWeb data analyticsContent writingEmail marketingSocial media marketing
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Various sources (nexford.org). (April 24, 2023). Average annual salary of the highest-paid digital marketing skills in Nigeria as of April 2023 (in 1,000 Nigerian naira) [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1384108/highest-paid-digital-marketing-skills-nigeria/
Various sources (nexford.org). "Average annual salary of the highest-paid digital marketing skills in Nigeria as of April 2023 (in 1,000 Nigerian naira)." Chart. April 24, 2023. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1384108/highest-paid-digital-marketing-skills-nigeria/
Various sources (nexford.org). (2023). Average annual salary of the highest-paid digital marketing skills in Nigeria as of April 2023 (in 1,000 Nigerian naira). Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1384108/highest-paid-digital-marketing-skills-nigeria/
Various sources (nexford.org). "Average Annual Salary of The Highest-paid Digital Marketing Skills in Nigeria as of April 2023 (in 1,000 Nigerian Naira)." Statista, Statista Inc., 24 Apr 2023, https://www.statista.com/statistics/1384108/highest-paid-digital-marketing-skills-nigeria/
Various sources (nexford.org), Average annual salary of the highest-paid digital marketing skills in Nigeria as of April 2023 (in 1,000 Nigerian naira) Statista, https://www.statista.com/statistics/1384108/highest-paid-digital-marketing-skills-nigeria/ (last visited February 25, 2025)
Average annual salary of the highest-paid digital marketing skills in Nigeria as of April 2023 (in 1,000 Nigerian naira) [Graph], Various sources (nexford.org), April 24, 2023. [Online]. Available: https://www.statista.com/statistics/1384108/highest-paid-digital-marketing-skills-nigeria/
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