According to an April 2023 survey conducted by We Are Social and Statista Q, about 68 percent of UK consumers spend less on non-essentials in reaction to the cost of living crisis, whereas 63 percent pay more attention to bargains, good deals, or offers (when shopping). Similarly, more than half of respondents use less gas and electricity in their homes to deal with the situation.
Consumer reactions to the cost of living crisis in the United Kingdom 2023
Characteristic
Share of respondents
I spend less on non-essentials
68%
I pay more attention to bargains, good deals, or offers (e.g. when going shopping)
63%
I use less gas and electricity in my home
53%
I do not go out for dinner/lunch anymore
45%
I cut back on non-essential journeys in my vehicle
During the survey, the question was phrased as follows: "When you consider your reaction to the current cost of living crisis: Which of the following statements do you agree with?"
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Statista Consumer Insights. (May 17, 2023). Consumer reactions to the cost of living crisis in the United Kingdom 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1384106/consumer-reactions-to-the-cost-of-living-crisis-in-the-uk/
Statista Consumer Insights. "Consumer reactions to the cost of living crisis in the United Kingdom 2023." Chart. May 17, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1384106/consumer-reactions-to-the-cost-of-living-crisis-in-the-uk/
Statista Consumer Insights. (2023). Consumer reactions to the cost of living crisis in the United Kingdom 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1384106/consumer-reactions-to-the-cost-of-living-crisis-in-the-uk/
Statista Consumer Insights. "Consumer Reactions to The Cost of Living Crisis in The United Kingdom 2023." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1384106/consumer-reactions-to-the-cost-of-living-crisis-in-the-uk/
Statista Consumer Insights, Consumer reactions to the cost of living crisis in the United Kingdom 2023 Statista, https://www.statista.com/statistics/1384106/consumer-reactions-to-the-cost-of-living-crisis-in-the-uk/ (last visited December 23, 2024)
Consumer reactions to the cost of living crisis in the United Kingdom 2023 [Graph], Statista Consumer Insights, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1384106/consumer-reactions-to-the-cost-of-living-crisis-in-the-uk/