During a survey conducted among marketers in North America and Western Europe between December 2023 and February 2024, 84 percent of the respondents in the role of a director or more senior stated that research and recommending new martech products was one of their responsibilities. Designing and managing internal workflows and processes followed with 79 percent.
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority
The source defines the role of a "director+" as an individual who identified themselves as senior vice president or C-level, vice president, senior director or director.
The source does not specify the type of the survey.
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MarTech, & Chief Martec. (March 23, 2024). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech, und Chief Martec. "Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority." Chart. March 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech, Chief Martec. (2024). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech, and Chief Martec. "Responsibilities of Marketing Technology (Martech) Professionals in North America and Western Europe as of February 2024, by Seniority." Statista, Statista Inc., 23 Mar 2024, https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech & Chief Martec, Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority Statista, https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/ (last visited December 21, 2024)
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority [Graph], MarTech, & Chief Martec, March 23, 2024. [Online]. Available: https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
