Responsibilities of MarTech professionals in North America & Western Europe 2023

Published by Statista Research Department, Jun 20, 2023
During a survey conducted among marketers in North America and Western Europe in December 2022 and January 2023, 81 percent of the respondents stated that research and recommending new martech products was one of the responsibilities of marketing technology professionals. Training and supporting marketing staff on using martech products followed with 80 percent.

Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023

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Sources

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Release date

May 2023

Region

North America, Europe

Survey time period

December 2022 to January 2023

Number of respondents

349 respondents

Special properties

among marketers in North America and Western Europe

Supplementary notes

The source does not specify the type of the survey.

Multiple answers were possible.

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