During a survey conducted among marketers in North America and Western Europe in December 2022 and January 2023, 81 percent of the respondents stated that research and recommending new martech products was one of the responsibilities of marketing technology professionals. Training and supporting marketing staff on using martech products followed with 80 percent.
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (May 1, 2023). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts. "Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023." Chart. May 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts. (2023). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts. "Responsibilities of Marketing Technology (Martech) Professionals in North America and Western Europe as of January 2023." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/
MarketingCharts, Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023 Statista, https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/ (last visited August 25, 2024)
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023 [Graph], MarketingCharts, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1384035/responsibilities-marketing-technology-professionals/