During a survey that ended in January 2023, 60 percent of responding brand and media agency executives stated they believed that consumer concerns with the use of tracking technology had a negative impact on organizations' brand reputation. Also 60 percent said that they believed it was only a matter of time before cookies and IDs would come to an end.
Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023
The survey was carried out in the following countries: Australia, Canada, France, Germany, Italy, Japan, Mexico, Singapore, the United Kingdom, and the United States.
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Ogury. (May 11, 2023). Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury. "Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023." Chart. May 11, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury. (2023). Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury. "Attitudes towards Third-party Cookies and Ids among Brand and Media Agency Executives Worldwideas of January 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury, Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023 Statista, https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/ (last visited December 21, 2024)
Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023 [Graph], Ogury, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
