Macrotrends driving global business transformation 2023-2027

Global businesses expect several macrotrends to have significant impact in their operations in the next five years. The leading trends considered by the companies as most likely to influence their industry are the increased adoption of new and frontier technologies, the broadening of digital access and the broader application of Environmental, Social and Governance (ESG) standards, all expected to drive trends by approximately 85% of the surveyed companies. Demographic and geopolitical factors, such as ageing populations, dividends, increased geopolitical divisions and COVID pandemic ongoing impacts are also considered by the businesses, being reported as expected trend drivers by over 40 percent of the surveyed companies.