Share of global sephora.com website visitors 2024, by age

Global visitors to sephora.com in April 2024 were most likely to be between the ages of 25 and 34. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were 35 to 44-year-olds, who accounted for around 18 percent of traffic to the website.

Sephora's journey to global recognition

Sephora is a giant of cosmetic and beauty products, and in 2023, it was able to achieve the highest revenue among online beauty stores, surpassing big names such as Ulta and Shiseido. The brand was first launched in 1970 and went online for the first time in 1999 in the United States. This was an important milestone for the brand, as it helped Sephora expand its reach beyond its physical locations and begin to build its presence in e-commerce, which was just starting to take off at the time. 

The Sephora shopper 

There are other metrics that are known about the typical Sephora shopper in the U.S., aside from the age groups that visit Sephora.com the most. Recent research shows that Sephora customers make on average 98,400 U.S. dollars per year. This is slightly less than Ulta shoppers at 101,200 USD, but more than Target shoppers at 93,000 USD. Sephora.com visitors are also mostly female, with women accounting for a whopping four-fifths of all visits. Regarding Sephora shoppers' social media use for beauty inspiration, TikTok is where they like to scroll. In 2023, around 61 percent of Sephora shoppers said they mostly used TikTok to find information about beauty products, brands, and techniques.