According to an online panel survey conducted in Turkey in May 2022, over one-third of consumers who shop online stated that offering more discounts would motivate them to visit online grocery stores more often instead of traditional ones. A further 18 percent expected online grocery stores to have more affordable and cheaper prices compared to physical grocery stores.
What would drive online shoppers to use online stores more than physical grocery stores?
Characteristic
Share of respondents
If there are/will be more discounts
36%
If the prices are more affordable/cheaper
18%
If there are more promotions
15%
If they offer coupons/discount coupons
7%
If they don't charge for shipping/delivery
5%
If they need something urgently
3%
If they are very busy/have no time to go to the store
3%
When they do not want to go out
3%
If online grocery stores sell vegetables and fruits
Participants from 81 different cities who did online grocery shopping in the last three days
Method of interview
Online panel
Supplementary notes
34% of the survey participants did online grocery shopping on the day of the survey and 66% of them did online grocery shopping until 2 days before the survey was conducted. Grocery shopping includes grocery items such as food, beverages, personal care, and cleaning. Non-FMCG products such as clothing, home living products, household appliances are excluded.
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Ipsos. (August 15, 2022). What would drive online shoppers to use online stores more than physical grocery stores? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1383820/turkey-online-grocery-shopping-motivation/
Ipsos. "What would drive online shoppers to use online stores more than physical grocery stores?." Chart. August 15, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1383820/turkey-online-grocery-shopping-motivation/
Ipsos. (2022). What would drive online shoppers to use online stores more than physical grocery stores?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1383820/turkey-online-grocery-shopping-motivation/
Ipsos. "What Would Drive Online Shoppers to Use Online Stores More than Physical Grocery Stores?." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1383820/turkey-online-grocery-shopping-motivation/
Ipsos, What would drive online shoppers to use online stores more than physical grocery stores? Statista, https://www.statista.com/statistics/1383820/turkey-online-grocery-shopping-motivation/ (last visited August 25, 2024)
What would drive online shoppers to use online stores more than physical grocery stores? [Graph], Ipsos, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1383820/turkey-online-grocery-shopping-motivation/
