The quality of after-sales service impacted the spending behavior of the majority of consumers in Japan, as revealed in a survey conducted in May 2022. Around 52 percent of respondents agreed that they would not mind paying more for services and products if the after-sales customer support was satisfactory. In contrast, about 22 percent stated that the quality of the post-purchase customer service did not influence their spending behavior.
Impact of after-sales customer support quality on willingness to spend more money on products and services in Japan as of May 2022
*Respondents who have contacted a company or written a review about a product or service.
Original question: "Would you agree that, when choosing products or services, you would not mind if the price is a little higher if good customer support after purchase (after-sales service, support after purchase) is available."
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Mobilus Corporation. (September 30, 2022). Impact of after-sales customer support quality on willingness to spend more money on products and services in Japan as of May 2022 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1383741/japan-impact-after-sales-service-spending-behavior/
Mobilus Corporation. "Impact of after-sales customer support quality on willingness to spend more money on products and services in Japan as of May 2022." Chart. September 30, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1383741/japan-impact-after-sales-service-spending-behavior/
Mobilus Corporation. (2022). Impact of after-sales customer support quality on willingness to spend more money on products and services in Japan as of May 2022. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1383741/japan-impact-after-sales-service-spending-behavior/
Mobilus Corporation. "Impact of After-sales Customer Support Quality on Willingness to Spend More Money on Products and Services in Japan as of May 2022." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1383741/japan-impact-after-sales-service-spending-behavior/
Mobilus Corporation, Impact of after-sales customer support quality on willingness to spend more money on products and services in Japan as of May 2022 Statista, https://www.statista.com/statistics/1383741/japan-impact-after-sales-service-spending-behavior/ (last visited November 04, 2024)
Impact of after-sales customer support quality on willingness to spend more money on products and services in Japan as of May 2022 [Graph], Mobilus Corporation, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1383741/japan-impact-after-sales-service-spending-behavior/
