E-commerce accounted for over 37 percent of the total revenue from baby diaper sales in Russia in 2022, which was the largest share among the presented segments of children's products. The lowest shares of online sales were recorded for jelly for children and dairy food for babies.
Share of e-commerce in children's products sales revenue in Russia in 2022, by segment
Characteristic
Share of e-commerce in sales revenue
Diapers
37.4%
Breast milk substitutes
33.1%
Beverages needing preparation
19.5%
Dry baby food needing preparation
18.1%
Viscous baby food
14.1%
Wet wipes
11%
Ready-to-drink beverages
9.6%
Dairy food for babies
8.3%
Jelly for children
6.8%
Created with Highcharts 7.2.2Share of e-commerce in sales revenue37.4%37.4%33.1%33.1%19.5%19.5%18.1%18.1%14.1%14.1%11%11%9.6%9.6%8.3%8.3%6.8%6.8%DiapersBreast milk substitutesBeverages needing preparationDry baby food needing preparationViscous baby foodWet wipesReady-to-drink beveragesDairy food for babiesJelly for children
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Share of e-commerce in children's products sales revenue in Russia in 2022, by segment
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NielsenIQ. (March 27, 2023). Share of e-commerce in children's products sales revenue in Russia in 2022, by segment [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ. "Share of e-commerce in children's products sales revenue in Russia in 2022, by segment." Chart. March 27, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ. (2023). Share of e-commerce in children's products sales revenue in Russia in 2022, by segment. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ. "Share of E-commerce in Children's Products Sales Revenue in Russia in 2022, by Segment." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ, Share of e-commerce in children's products sales revenue in Russia in 2022, by segment Statista, https://www.statista.com/statistics/1383679/products-for-children-online-sales-share-by-segment/ (last visited February 19, 2025)
Share of e-commerce in children's products sales revenue in Russia in 2022, by segment [Graph], NielsenIQ, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1383679/products-for-children-online-sales-share-by-segment/
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