Children's products online sales share in Russia 2022, by segment

Share of e-commerce in children's products sales revenue in Russia in 2022, by segment

CharacteristicShare of e-commerce in sales revenue
Diapers 37.4%
Breast milk substitutes 33.1%
Beverages needing preparation 19.5%
Dry baby food needing preparation 18.1%
Viscous baby food 14.1%
Wet wipes 11%
Ready-to-drink beverages 9.6%
Dairy food for babies 8.3%
Jelly for children 6.8%
Created with Highcharts 7.2.2Share of e-commerce in sales revenue37.4%37.4%33.1%33.1%19.5%19.5%18.1%18.1%14.1%14.1%11%11%9.6%9.6%8.3%8.3%6.8%6.8%DiapersBreast milk substitutesBeverages needing preparationDry baby food needing preparationViscous baby foodWet wipesReady-to-drink beveragesDairy food for babiesJelly for children
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%
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Release date

March 2023

Region

Russia

Survey time period

2022

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Baby and children's products in Russia

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Statistics on " Baby and children's products in Russia "

Other statistics that may interest you Baby and children's products in Russia

Market overview

8

Segments

8

Trade

8

Companies

6

Consumers

5

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