According to a survey carried out in France in 2023, the most wanted e-commerce innovation amongst consumers of each generational cohort was enhanced frictionless payment methods, an innovation which appealed to roughly 50 percent of Gen Z shoppers. Of the four generational cohorts surveyed, Gen Z and Millennials were the biggest fans of virtual and augmented reality, a technological innovation that 24 and 33 percent of the respondents in respectively each generations would like to try out.
Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation
*19,293 consumers participated to the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Czechia, Greece, and Spain.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (October 25, 2023). Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation." Chart. October 25, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in France in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 25 Oct 2023, https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna, Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/ (last visited December 30, 2024)
Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation [Graph], Klarna, October 25, 2023. [Online]. Available: https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
