During a 2023 survey carried out among senior-level marketers from the United Kingdom (UK), 83 percent of respondents said it was an important factor in reducing the environmental impact of digital ads. Additionally, 49 percent of responding marketers thought attention metrics were beneficial for reducing campaign emissions.
Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023
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Teads. (January 25, 2023). Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1383630/impact-attention-measurement-advertising-sustainability-uk/
Teads. "Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023." Chart. January 25, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1383630/impact-attention-measurement-advertising-sustainability-uk/
Teads. (2023). Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1383630/impact-attention-measurement-advertising-sustainability-uk/
Teads. "Impact of Attention Measurement on Advertising Sustainability According to Marketers in The United Kingdom (Uk) as of January 2023." Statista, Statista Inc., 25 Jan 2023, https://www.statista.com/statistics/1383630/impact-attention-measurement-advertising-sustainability-uk/
Teads, Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023 Statista, https://www.statista.com/statistics/1383630/impact-attention-measurement-advertising-sustainability-uk/ (last visited December 30, 2024)
Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023 [Graph], Teads, January 25, 2023. [Online]. Available: https://www.statista.com/statistics/1383630/impact-attention-measurement-advertising-sustainability-uk/
