Average stock availability of leading beauty e-tailers in the U.S. 2021-2022

Published by
L. Yltävä,
Mar 26, 2024
Leading beauty e-tailers in the United States had the highest stock availability for skincare products from April 2021 to April 2022. Skincare recorded average stock availability of 84.2 percent in the surveyed time period. Makeup ranked second, with stock availability of 83.2 percent.

Share of average stock availability of beauty categories across leading online retailers in the United States in 2022

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Release date

May 2022

Region

United States

Survey time period

April 2021 to April 2022

Number of respondents

11 leading online beauty retailers*

Supplementary notes

The source tracked in-stock availability for the same SKUs from April 2021 through April 2022 across 11 beauty retailers, 10 brands, and over 2,000 SKUs within five categories.

* Amazon, ASOS, Bloomingdale's, Neiman Marcus, FragranceNet, Dillard's, Sephora, Target, Walmart, Net-a-Porter, and Ulta.

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