In 2023, about three-quarters of surveyed shoppers in the United States said they would be motivated to purchase a Mother's Day item if it went on sale early, before they were initially planning to buy. In the United States, Mother's Day is celebrated each year on the second Sunday in May.
Consumers who would be motivated to purchase Mother's Day gifts going on sale early in the United States in 2023
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Share of respondents
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Optimove. (April 20, 2023). Consumers who would be motivated to purchase Mother's Day gifts going on sale early in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1383368/early-sale-mothers-day-motivation-usa/
Optimove. "Consumers who would be motivated to purchase Mother's Day gifts going on sale early in the United States in 2023." Chart. April 20, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1383368/early-sale-mothers-day-motivation-usa/
Optimove. (2023). Consumers who would be motivated to purchase Mother's Day gifts going on sale early in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1383368/early-sale-mothers-day-motivation-usa/
Optimove. "Consumers Who Would Be Motivated to Purchase Mother's Day Gifts Going on Sale Early in The United States in 2023." Statista, Statista Inc., 20 Apr 2023, https://www.statista.com/statistics/1383368/early-sale-mothers-day-motivation-usa/
Optimove, Consumers who would be motivated to purchase Mother's Day gifts going on sale early in the United States in 2023 Statista, https://www.statista.com/statistics/1383368/early-sale-mothers-day-motivation-usa/ (last visited August 25, 2024)
Consumers who would be motivated to purchase Mother's Day gifts going on sale early in the United States in 2023 [Graph], Optimove, April 20, 2023. [Online]. Available: https://www.statista.com/statistics/1383368/early-sale-mothers-day-motivation-usa/