Attitudes on data privacy when shopping online Thailand 2023

Published by Kankanit Ciba, Apr 5, 2024
According to a survey on e-commerce and online shopping in Thailand as of January 2023, around 33.4 percent of the respondents said they were fine with sharing information if it helped the platforms to suggest items they might like. In contrast, almost 11 percent of the survey participants were not aware of the personal information that online shopping platforms collected and kept.

Perceptions on sharing personal information when shopping online in Thailand as of January 2023

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "Which statement below most closely reflects your thoughts on sharing your personal information when shopping online?"

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