In 2024, over 40 percent of consumers in the United States said they usually shopped for Mother's Day gifts two weeks in advance, making it the most common time frame to do so among U.S. shoppers. Less than one in 10 Americans waited until the day before or Mother's Day itself to look for a present.
When consumers typically purchase Mother's Day gifts in the United States in 2024
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Optimove. (May 7, 2024). When consumers typically purchase Mother's Day gifts in the United States in 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove. "When consumers typically purchase Mother's Day gifts in the United States in 2024." Chart. May 7, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove. (2024). When consumers typically purchase Mother's Day gifts in the United States in 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove. "When Consumers Typically Purchase Mother's Day Gifts in The United States in 2024." Statista, Statista Inc., 7 May 2024, https://www.statista.com/statistics/1383340/planned-shopping-period-for-mothers-day-usa/
Optimove, When consumers typically purchase Mother's Day gifts in the United States in 2024 Statista, https://www.statista.com/statistics/1383340/planned-shopping-period-for-mothers-day-usa/ (last visited November 22, 2024)
When consumers typically purchase Mother's Day gifts in the United States in 2024 [Graph], Optimove, May 7, 2024. [Online]. Available: https://www.statista.com/statistics/1383340/planned-shopping-period-for-mothers-day-usa/