Social network user penetration in Latin America 2020-2026, by platform

Published by
Tiago Bianchi,
Sep 10, 2024
By 2026, it is estimated that Facebook is going to remain the social media with the highest penetration rate and with most users in Latin America, despite having a decreasing rate already since 2020. Meanwhile, TikTok was expected to have the highest growth in the region, reaching a penetration more than than two times bigger than Twitter and 3.5 times larger than Snapchat.

Social networks user penetration in Latin America from 2020 to 2026, by platform

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Release date

February 2023

Region

LAC

Survey time period

December 2022

Special properties

internet users who use a social network via any device at least once per month

Supplementary notes

* Forecast.

**Due to uncertainty regarding Twitter, the forecast was limited to 2024.

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User behavior

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Other social media platforms

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