Beauty product price assortment of leading e-tailers in the U.S. 2022

In April 2022, across the ten leading online beauty retailers in the United States, Target offered the cheapest beauty prices. Target priced over 80 percent of its beauty assortment at under 30 U.S. dollars on its e-commerce site. Only one percent of Target's beauty product offerings cost more than 75 dollars. Walmart also offered a wide range of budget-friendly options for beauty enthusiasts on their online site, with over 60 percent of their beauty products being priced at less than 30 U.S. dollars. Neiman Marcus and Bloomingdale's are the go-to destinations for luxury beauty items, while Sephora and Net-a-Porter are better suited for mid-range shoppers.