Top beverage brands in Mexico 2023, by digital ad spend share

Published by
Julia Faria,
Jul 10, 2024

In 2023, Coca-Cola was Mexico's largest digital advertiser by a wide margin in the beverage industry, accounting for 40.49 percent of the sector's digital ad spend. Cerveza Tecate ranked second with 5.67 percent of the digital ad spend.

Leading advertisers among beverage brands in Mexico in 2023, by estimated digital ad spend share

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Release date

July 2024

Region

Mexico

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

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The date of release is the date of access.

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