Argentina: top public & private services advertisers 2023, by digital ad spend share

Published by
Julia Faria,
Jul 17, 2024

In 2023, the national government of Argentina was the largest digital advertiser in the public and private services industry in Argentina by a wide margin, accounting for 35.16 percent of the sector's digital ad spend. The Government of Buenos Aires Province ranked second with roughly 7.9 percent of the digital ad expenditure.

Largest advertisers in the public and private services category in Argentina in 2023, by estimated digital ad spend share

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Release date

July 2024

Region

Argentina

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The release date is the date of access.

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