Macys.com leading beauty products in the U.S. 2022, by sales growth

In 2022, Macys.com earned the top spot as the leader in market share gain among beauty merchants in e-commerce sales in the United States. Among the various product categories, fragrances exhibited the highest year-on-year (YoY) growth rate, witnessing a notable increase of percent. Suncare secured the second position in terms of performance, with a YoY growth rate of percent. Macys.com experienced a marginal upswing of percent in the body care, hair appliances, and lip product categories. However, the online sales of nail and hair care products remained consistent. Unfortunately, the remaining product categories experienced a decline in e-commerce sales.