According to the source, Caliente invested around 67 million U.S. dollars in digital advertising in Mexico in 2022, making the sports betting company the leading online advertiser in the country that year. My Recompensas followed with digital ad expenditure of approximately 42 million dollars. Among the leading advertisers in Mexico, Amazon Prime Video invested some 11.9 million dollars in digital ads in 2022.
Leading brands in Mexico in 2022, by digital advertising spending
(in million U.S. dollars)
Characteristic
Estimated digital ad spend in million U.S. dollars
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Figures have been rounded.
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Admetricks. (May 9, 2023). Leading brands in Mexico in 2022, by digital advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1383135/leading-brands-digital-ad-spend-mexico/
Admetricks. "Leading brands in Mexico in 2022, by digital advertising spending (in million U.S. dollars)." Chart. May 9, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1383135/leading-brands-digital-ad-spend-mexico/
Admetricks. (2023). Leading brands in Mexico in 2022, by digital advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1383135/leading-brands-digital-ad-spend-mexico/
Admetricks. "Leading Brands in Mexico in 2022, by Digital Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1383135/leading-brands-digital-ad-spend-mexico/
Admetricks, Leading brands in Mexico in 2022, by digital advertising spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1383135/leading-brands-digital-ad-spend-mexico/ (last visited December 22, 2024)
Leading brands in Mexico in 2022, by digital advertising spending (in million U.S. dollars) [Graph], Admetricks, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1383135/leading-brands-digital-ad-spend-mexico/
